Lale Ansingh, MIPRA Founder and Managing Director

Lale Ansingh, the Founder and Managing Director of RAWAJ, opened the doors of the company over eight years ago at Dubai Media City, bringing 30 years of valuable experience with her, which she successfully developed through her public relation activities in Europe and the Middle East. Having worked with numerous national and international companies and as a consultant to private clients, she offered a wide range of services in public relations, hospitality management as well as customer services.

Lale’s various managerial positions within companies like: Touring GH Inc. (Europe), Lufthansa (Frankfurt), KLM Royal Dutch Airlines (Amsterdam), Swissotel The Bosphorus (Istanbul), Rosewood Hotels & Resorts (Riyadh), Al Manahil Center (Riyadh) and Al Nahda Philanthropic Society (Riyadh) helped her build a critical mass of Strategic Planning and Implementation in public relations. Her outstanding achievements in Saudi Arabia enabled her to establish close working relations with senior government officials, opinion leaders, and executives of major national and international companies and various members of the Saudi Royal Family.

Lale’s success lies in her expertise and special abilities to implement all aspects of public relations activities – developing policies and programmes, strategic planning and execution, managing the media (press, radio, television interviews, and organizing press conferences), event management, fund-raising campaigns, community services and issue management.

During her time in Saudi Arabia, Lale executed a fund-raising project for H.R.H. Princess Sarah bint Faisal bin Abdul Aziz and H.R.H. Princess Moudy bint Khaled bin Abdul Aziz. The purpose of this nation-wide campaign in Saudi Arabia was to aid the victims of the Rift Valley Fever, which struck the Jazan region. Within a three-month period, she generated US$2,260,000 for this historical and unprecedented drive. Through this campaign, for the first time in Saudi Arabia, she created a platform for public awareness to benefit the needy.

On her arrival in Dubai, Lale successfully developed an extensive network of high level government officials and key decision makers within the country. With her transferable PR skills, sheer ambition, determination and extensive experience, Lale created and built a successful PR business which is now the well known and well reputed RAWAJ International.

In December 2000, she was elected as a member of the International Public Relations Association (IPRA), based in London. Lale is also a professional member of the Chaine des Rotisseurs (an international gastronomic association, based in France), full member of Middle East Public Relations Association (MEPRA) and a member of Turkish Business Council. Lale is a founding member of the prestigious Capital Club, which is Dubai's premier private business entity.